SUPERZOO 2027
–Las Vegas, Nevada, USA — Mandalay Bay Convention Center, Halls A-F (education Aug 10-11)
SUPERZOO is North America's major pet retail trade show, produced by the World Pet Association and returning to the Mandalay Bay Convention Center in Las Vegas August 11-13, 2027, with education sessions August 10-11. The 2026 edition brought more than 22,000 pet professionals and over 1,200 exhibitors, the second-highest exhibitor count in the show's history, across 350,000 square feet. Discovery is the centerpiece: a New Product Showcase, an Emerging Brands area with more than 100 booths, and over 1,000 new products launched. Dedicated programming includes the Groomer's Skill Lab, the Groomer's Innovation Stage, the Show Floor Talk Stage, and the debut of petLENS, WPA's market intelligence platform built on research tracking more than 75,000 pet owners.