Lickicious raises Rs 19 crore for an omnichannel manufacturing push
The Indian dog-and-cat nutrition company plans a 60,000-square-foot production and distribution footprint as it moves beyond a digital-first model.
By Good Company Editorial Desk
THE NEWS
Lickicious has secured Rs 19 crore in growth capital through a mix of equity and institutional debt. Prath Ventures is the lead institutional investor, and reporting also identifies ISV Capital, the founders of Atomberg Technologies and senior industry executives among the company's backers. Founded in 2024 by Shashwat Sahai and Chandan Jha, Lickicious operates through Nuvexo Wellness Private Limited and sells food and nutrition products for dogs and cats.
THE NUMBERS
The company says the capital will support three priorities: capacity, capability and category expansion. The centerpiece is a 60,000-square-foot manufacturing and distribution footprint intended to increase production, improve supply reliability and tighten quality control. Lickicious also plans investment across research and development, quality assurance, supply chain, brand and commercial operations. Its stated next milestone is Rs 100 crore in annual revenue, within a longer-term ambition to become one of India's three largest pet-food companies over the next decade.
WHY IT MATTERS
This is a shift in business architecture, not simply a larger marketing budget. A digital-first brand can learn quickly and reach customers without a large store network, but owned manufacturing and omnichannel distribution demand different capabilities. More control can improve consistency, innovation speed and gross margin. It also adds fixed costs, working-capital needs and execution risk. For retailers, a larger domestic producer could offer a broader range and more reliable supply. For Lickicious, retail presence could widen awareness beyond performance marketing.
WHAT TO WATCH
The company has not publicly detailed the financing split between equity and debt, the facility timetable or signed retail partners. Those details will show how quickly the strategy moves from capacity on paper to products on shelves. Watch for commissioning milestones, new formats and species, distribution agreements and evidence that revenue growth keeps pace with the new cost base. The Rs 100 crore target is an ambition, not reported current revenue.
Sources
Indian Retailer; International Pet Food. Reporting is based on disclosed announcements and cited coverage; undisclosed terms and open questions are identified in the story.